If you’re interested in marketing or design, you probably know what rebranding means. But do you know what brand facelift means?

It’s simply a refresh of your most important elements, such as logo, color palette, or fonts. Of course, these elements are just a small part of a much bigger work.

So when we got the task, we first started with the research analysis. This way we learned more about the client and its competitors.

Once we were done with the research, we started the creative process. We took into consideration many small things, such as the little triangle in the logotype. This asset symbolizes every employee at Aros Marine and their significant role in the company.

We tested and experimented until we finally reached the result we are proud of.