While creating visual identity for Pilenu chemist, we were driven by the idea of innovative, but still very welcoming, „close to people“ brand. One more very important task to mention is that we had to think of original image, but still find the way to connect it to its residence – Pilėnų clinic. Spend some time brainstorming and here we are – brand new bright, & recognizable look. And if you would take a closer look, you would see that all those details hold not only care, professionalism, warmth, accessibility but also connection with the clinic itself. Yes!
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