During the process of working with the LIGHT PRO project, the main task was to upgrade the visual identity and logo of the brand.
In order not to deviate radically from the former essence of stylistics, when creating a new logo, the main symbol had to remain as the main graphic element – a lamp, which reflects the company’s lighting activities. To give the new logo a more modern image, the symbol was stylized in order to create more expressive, stylish shapes. The lamp facing the word LIGHT seems to illuminate it, so the yellow colour has been applied to both elements. The other word in the title, PRO, stands as a sign of professionalism and was highlighted using a different font and black.
The stylistics created for various means of communication are dominated by minimalism, yellow accents, lines that combine graphics into one whole and create the integrity of visual identity.
#graphic design #visualidentity #logo