While redesining visual identity of Klaipeda Pool, we didn’t want a design that would only communicate – “it’s pool”. We wanted it to convey the message of modern, stylish, unique passionate community of seaside swimmers. Therefore, the color tones chosen are calm & modern, fonts family – minimalistic, neat & stylish (still kept recognizable). The main idea & base that connects all the visuals created – LINES. Those reflect analysed actual curves of swimmers‘ moves!

& then you realise – passion to swim is…real ART.

#graphic design #visualidentity